Accor hits 45,000 keys under extended stay portfolio

Accor’s growth in the extended stay segment has actually been strengthened by brand-new openings for its Novotel Living label, an extension of midscale resort brand Novotel. More recent developments for Novotel Living include real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened up Novotel Living Singapore Orchard– a rebrand of the past 8 on Claymore Serviced Residences– in June 2022.

Other recent launches include Pullman Living Dongguan Forum in China, although Accor’s flagship “aparthotel” brand Adagio commemorated its 15th birthday in 2023 with the opening of 11 brand-new real properties throughout five continents.

He adds that Accor has an “incomparable” portfolio of extensive stay brands to service any tourist kind. More organizations under Accor’s extended stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It even supplies extensive keep choices via companies such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. On top of that, it has 33,000 special villas, flats, and branded homes managed in leasing programmes.

“With new travel practices holding and even more consumers seeking out much longer stays, Accor has actually continued to do what we do best– lead the industry where we have deep roots, sturdy partnerships and an effective visibility– like Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy division chief executive officer.

International hospitality group Accor now has 45,000 keys throughout greater than 380 properties and 14 brand names under its extensive stay profile, includes serviced apartments and nonpublic leasing real estates. In an Oct 24 news release, the group says it is currently the world’s leading player beyond of the US within this group, supported by a high compression of real estates throughout Europe and Asia.

Accor says it has more extensive stay real properties in the pipeline, including fresh areas for Novotel Living as well as several luxury serviced apartment projects in Riyadh, including the 250-key Sofitel Serviced Residences Riyadh.

“The escalation of pursuit for prolonged stay residential properties is an international phenomenon, pushed by a market shift among visitors who are getting longer trips, blending company with leisure, and checking out places a lot more completely,” says Morin.

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